I’m making profitable sales using Flickr!

Some of the greatest organic SEO overlooked by businesses today is IMAGE SEACH.

While working for The Auto Gallery, a Porsche, Audi, Ferrari and Maserati dealer in California, photography went from being a hobby to being an important part of my marketing agenda. I started photographing company events and posting them to a Flickr account with our company name included in the Flickr URL.

At first I thought it was just a cool way to link people to the web site after running into us at an event. But when I started seeing the amount of inbound traffic I started to think CONVERSION! Linking the image to specific pages on our website was the mother load! It started with just a few leads being generated but it wasn’t until I figured out the magic formula of combining great images, compelling-keyword rich descriptive text and targeted routing that made the time intensive project pay off.

When you start thinking about social media marketing don’t over look Flickr’s social communities. They are extremely rich with potential clients too. It pays to get involved in groups, adding contacts (friends) and tagging others’ photos as part of your favorites list. I’ve sold several cars to people I’ve met as a result of “favoriting” one of their images. Of course I usually would only favorite the makes and models the company sold!

Right now, as you read this those images are working as SEO tools. They are also working as an after hours sales team delivering positive and engaging messages to potential customers. The text is at work offering trial closes in the form of clickable links to a website that is also working around the clock to convert prospects into leads and leads into paying customers.

Don't ask me about ROI! Flickr is under $25 a year, a good quality digital camera is under $100 and your time is better spent growing your business than creating yet another report you won't use.

I now highly recommend image search optimization to every client I work with. The process takes some time but when you start seeing your google analytics report show referral traffic you can’t help but get excited about your home grown organic SEO.

They say a picture is worth a thousand words, why not share a few million new words with your prospects today?

To borrow a girlfriend phrase, "Take a picture, it'll last longer!"


If you still have doubts about launching into Social Media and you need a pep-talk please feel free to e-mail me with your concerns and contact information.

~Jay Huffschmidt

Comments or suggestions?
e-mail Jay Huffschmidt
BuzzwickMedia@gmail.com

"You can have everything in life that you want if you just give enough other people what they want."
— Zig Ziglar